Sprinkl | My Work

Crafting desserts that are kind to you.

Sprinkl Patisserie

Brand Identity

About The Project

Desserts are great, but are usually loaded with tons of sugar, butter, flour and ingredients that are harmful to our body. Designing a brand identity for a health-focused patisserie that mindfully crafts desserts that are nutritious, delicious and friendly on the inside.

Key Deliverables

- Naming, Brand Identity

- Brand Manual

- Dessert Box Packaging

Target Audience

Millennials, Gen Z and all dessert lovers who are health conscious.

AGE: 19-35 yrs
DEMOGRAPHIC: Tier 1 and Tier 2 cities
PSYCHOGRAPHIC: Healthy lifestyle, visit bakeries and cafes often, like to try new things

Visual Identity

Sprinkle, as the name suggests, is inspired by the act of sprinkling flour, salt, cocoa and more on top of food items to enhance them. It is also derived from the colorful sprinkles that are topped on desserts to make

it pop. The idea behind Sprinkl is simple, just as you sprinkle these items on food, Sprinkl sprinkles kindness and goodness onto your desserts.

The Logo

Initial sketches taking inspiration from sugar sprinkles and keywords like 'sweet', 'cocoa', 'kind', 'mindful', 'fun'

Further exploration with type.

Primary Logo

The primary logo is a wordmark based on the font Qartella bold. The i in our logo is inspired by sugar sprinkles as well as speaks our brand values of

being kind, friendly, mindful and conscious.

Clearance Space

It is recommended that the space of the ‘x’ height

be maintained around the logo at all times.

Logo Symbol

The i in the primary logo represents the logo symbol. This is to

be used in places where the logo is scaled down to a minimum.

The i Symbol

The spacing between the two dots in our i symbol is equivalent to the spacing between k and l. This space must be maintained at all times.

Minimum sizes

These are the minimum sizes for different

mediums on which the logo can be used.

Logo with tagline

This is the complete logo, with the title and the tagline,

highlighting our core brand values.

Variation 1 is to be used in rectangular and square formats.

Variation 2 is to be used in circular formats.

Variation 1

Variation 2

Typography

The primary typeface, Qartella, is clean and has a flair to it.

Its slightly rounded edges makes it look friendly and inviting.

The secondary typeface, TT Norms, is more geometric in style which allows for the honesty and simplicity in the information Sprinkl delivers.

It is recommended that you maintain a tracking value of 20

for easy readability.

Desserts that are kind to you

Quartella

Primary

Headings and Subheadings, Qartella Bold

Secondary

Desserts that are kind to you

TT Norms

Body Copy, TT Norms Regular I Other descriptors, TT Norms Light

Typography Sizing

Keep a difference of 7pt between the heading and subheading and 3pt between subheading and description. This may be applied to menus, product tags & other collaterals.

Color Palette

Our primary color palette comprises of 4 colors, namely, Buttercream, Cocoa, Grapefruit and Raspberry. Each of them picked fresh fruits and the ingredients that we use

in our daily baking.

Cocoa

Buttercream

Raspberry

Grapefruit

CMYK 34 65 75 23
RGB 142 89 66
#8e5942

CMYK 2 2 8 0
RGB 248 244 233
#f8f4e9

CMYK 4 90 60 0
RGB 230 65 86
#e64056

CMYK 0 40 25 0
RGB 248 171 166
#f8aba6

Visual Elements

The shapes in the i logo symbol are use as visual elements, playing with various patterns inspired by sprinkles.

The i symbol elements are a distinct
part of the illustrations as seen here.

Icons & Illustrations

The icons and illustrations are inspired by handmade cutouts. They may sometimes be uneven, slightly imperfect but we love them as they are always honest about what they are, kind, fun and friendly.

Use a rounded brush, size 5pt to create more icons

and illustrations as and when needed. Fill it or use

it as a stroke.