Hi there, I am Advika Prabhu.
I see design as a way of channeling one's inner creativity
while also making a small difference in the world.
Hi there, I am Advika Prabhu.
I see design as a way of channeling one's inner creativity
while also making a small difference in the world.
For plants with a purpose.
For those who dare.
Nerv Sport Shoes
Brand Identity
About The Project
There are many youngsters who are into fitness, however finding comfortable and affordable sport shoes can be challenging.
Building a brand Identity for an affordable sport shoe company, that caters to teenagers who are into fitness.
Key Deliverables
- Name, Visual Identity
- Brand Manual
- Shoebox Packaging
Target Audience
Teenagers who are into fitness.
AGE: 13-19 yrs
DEMOGRAPHIC: Tier 1 and Tier 2 cities
PSYCHOGRAPHIC: Healthy and active lifestyle, regular gym-goers, athletic interests
Visual Identity
The brand name is derived from the word 'nerve' and the idiom, ‘to have the nerve to do’. It signifies courage and boldness, while also identifying with the function of the nerves in our body.
The Logo
Initial sketches using keywords like 'adrenaline rush', 'motion', 'energy' and trying to connect the letters NERV.
Further exploration with type.
Primary Logo
The logo has been designed to portray the young energy and confidence. The bold and italics typography used in the logo indicates a continuous motion in the forward direction, thus promoting perseverance.
Based on the font Prometo Bold Italic. Shown below is a comparison of the logo with the original font characters.
Clearance Space
It is recommended that the space of the ‘x’ height
be maintained around the logo at all times.
Minimum sizes
Minimum sizes on desktop, mobile, print and fabric to be maintained.
Logo with tagline
Dare to dream, dare to speak, dare to fight, dare to succeed. The font used for our tagline is Prometo Medium Italic with a tracking value of 10.
Dare to dream, dare to speak, dare to fight, dare to succeed. The font used for our tagline is Prometo Medium Italic with a tracking value of 10.
Typography
The typefaces, with its distinctive square and rounded
features highlight the bold attitude of the young fitness freaks. Prometo and Soleto are both versatile sans serif cousins.
For those who dare
Prometo
Primary
Headings and Subheadings, Prometo Bold Italic.
Secondary
For those who dare
Soleto
Body Copy, Soleto Regular I Descriptors, Soleto Light
Color Palette
The primary color palette is bold, energetic,
vibrant and passionate.
Primary
Black
Bright Red
White
CMYK 0 0 0 100
RGB 0 0 0
#000000
CMYK 0 95 75 0
RGB 238 48 66
#ee3042
CMYK 0 0 0 0
RGB 255 255 255
#ffffff
The secondary color palette is bright, cool and energetic capturing both our young male and female users.
Secondary
Purple
Blue
C: 65 M: 100 Y: 0 K: 0
R: 120 G: 43 B: 144
#782b90
CMYK 100 60 0 0
RGB 0 97 175
#0061af
Visual Elements
These elements aim to highlight a constant journey,
a climb, its failures and perseverance.
Applications
Imagery
The imagery focuses on the active young individuals and their strength, passion and desires. The imagery should capture motion and expression. It should energize and inspire the audience to be bold and to DARE.
The imagery focuses on the active young individuals and their strength, passion and desires. The imagery should capture motion and expression. It should energize and inspire the audience to be bold and to DARE.
Some guidelines to be followed.
Shoes
The logo must be stitched onto the shoes
in all the following places as shown.
Shoebox Packaging
Comfort, confidence, grip and motion for those who dare.
Socks & Tags
This is how the identity will translate on our shoe tags and socks.
Promotional Posts
We are a brand that believes in motion
We see teenagers as the drivers of motion
