Hi there, I am Advika Prabhu.
I see design as a way of channeling one's inner creativity
while also making a small difference in the world.
Hi there, I am Advika Prabhu.
I see design as a way of channeling one's inner creativity
while also making a small difference in the world.
For plants with a purpose.
Apna Bata Sabka Bata.
This project was done for academic purposes and is not affialiated with the brand Bata India.
Bata India Footwear
Promotional Design I 360 Ad Campaign
About The Project
A group project conducted by Adarsh Balasankar, Advika Prabhu, Aryan Abhishek, Khushi Sancheti, Krisha Chitalia, Sakshi Upare & Rushali Attal. Our topic was Shoes by Bata India.
The aim of this project was to create a 360 degree ad campaign for an existing product(s).
Key Deliverables
- Video Ad (TV & Youtube)
- Billboards & Banners
- Newsprint Ads
- Social Media Posts
Target Audience
Kids, men and women of all ages.
AGE: 17yrs - 45yrs
DEMOGRAPHIC: Tier 2 and Tier 3 cities
PSYCHOGRAPHIC: School, College - bright colors, fancy & comfortable. trendy, sporty & fashionable footwear. Office - stylish and comfortable formals.
Campaign Concept
Unite With Bata: #ApnaBataSabkaBata
Shoes in India have much more significance than just as to be used as a footwear. They’re used as a mode of communication, a tool, a tie, a weapon and much more among people of all age groups.
Through a 360 ad campaign, we’re highlighting 8 such scenarios in our campaign.
No matter where one is from, no matter what background, no matter what situation, everyone uses Bata.
YouTube & TV Advertisement
Press play to view our Advertisement.
Video Credits
Creative Direction: Advika Prabhu, Khushi Sancheti, Krisha Chitalia, Rushali Attal
Scripting: Advika Prabhu, Khushi Sancheti, Krisha Chitalia, Rushali Attal
Videography: Khushi Sancheti, Krisha Chitalia, Rushali Attal, Sakshi Upare
Editing: Aryan Abhishek
Voiceover: Rushali Attal
Billboards & Banners
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Hover over two of the images.
Social Media Posts
Swipe these carousel posts for the best experience.
Newsprint Ad
